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Portfolio

Below you can read about my completed projects, where I helped a couple of companies upgrade their websites or e-commerce platforms. Further down, I have selected a couple of private projects or concepts that I developed just to stimulate my creative spirit.

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Cult Clinic | E-commerce in skincare

The objective was to develop a modern, easy-to-navigate e-commerce site with a clear focus on user experience. I created a customized page structure with specific templates for hero products and divided the information into expandable sections to make the content more accessible. Using Shopify's CMS, I set up 15 meta fields per product for a clear, filterable structure. I rewrote all product texts in accessible and professional language, built collections based on skin concerns, and translated all content into Swedish. The goal: to make the shopping journey as simple and inspiring as possible.

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Club Funtrip | Travel site for people with disabilities

In this project, I helped Club Funtrip, an organization that arranges trips for people with disabilities, build a brand new website with the goal of simplifying the process of booking and reading more about the trips. The target audience was, of course, the travelers themselves, but also representatives from foundations and the travelers' parents.

Concepts & other stuff

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KAKLABBET

KAKLABBET is one of several concepts that have popped into my head over the years. In the PDF below, you can read a brief overview of the concept. The content is only available in Swedish.

Layouts

Layouts & writing

In the PDF below, you can take a look at layouts I have created, usually because it's fun or because I've had an inspiration. The content is only available in Swedish.

Copywriting

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How to make information accessible

Why working memory is so important in all forms of communication.

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E-commerce insights

10 tips and insights on how to build a stronger e-commerce business.

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